Empirical rules play a crucial role in industrial and experimental settings for efficiently determining the rheological properties of materials, thereby saving both time and resources. An example is the Cox–Merz rule, which equates the steady-shear viscosity with the magnitude of the complex viscosity obtained in oscillatory tests. This empirical rule provides access to the steady-shear viscosity that is useful for processing conditions without the instabilities associated with experiments at high shear rates. However, the Cox–Merz rule is empirical and has been shown to work in some cases and fail in others. The underlying connection between the different material functions remains phenomenological and the lack of a comprehensive understanding of the rheological physics allows for ambiguity to persist in the interpretation of material responses. In this work, we revisit the Cox–Merz rule using recovery rheology, which decomposes the strain into recoverable and unrecoverable components. When viewed through the lens of recovery rheology, it is clearly seen that the steady-shear viscosity comes from purely unrecoverable acquisition of strain, while the complex viscosity is defined in terms of contributions from both recoverable and unrecoverable components. With recovery tests in mind, we elucidate why the Cox–Merz rule works only in a limited set of conditions and present an approach that could allow for universal comparisons to be made. This work further highlights the significance of recovery rheology by showing how it is possible to extend beyond phenomenological approaches through clear rheophysical metrics obtained by decomposing the material response into recoverable and unrecoverable components.
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