Science is a popular topic on the Web. General reference sites like Wikipedia have large archives of science reference material. Elementary through high-school students these days do their research primarily on the Web, not with books. The general public and citizen scientists avidly absorb and contribute science-based website content. However, not all the science content is being written by scientists, particularly on open sites that allow any user to post information. Yet sites that allow only scientists to contribute often suffer a dearth of content, which causes viewers to drift to larger but less authoritative sites. A good way to better ensure scientific accuracy on the Web is to encourage scientists to contribute.

To secure active participation and content generation by scientists, academic and research employers must acknowledge the value of expert contributions to Web knowledge bases in such a manner that scientists are encouraged to contribute as an appropriate...

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