Yogyakarta is a city rich in culture and heritage, making it the second most popular tourist destination in Indonesia after Bali. However, unlike Bali, Yogyakarta loses its intangible uniqueness quickly. This paper explores people’s perceptions of Yogyakarta’s soundscape, particularly the vanishing soundmark. Qualitative and quantitative approaches were employed to collect data through focus group discussion (FGD) and questionnaires. The qualitative data were processed using the Colaizzi protocol, and the quantitative were processed using a modest statistical method to show trends. Through the FGD, the discussants conveyed that determining the iconic sound is intricate. It needs consent to know what ‘icon’ means because different areas have unique sounds. However, they agreed upon Maliboro as the most iconic place, which has lost its soundmark due to noise. While quantitatively, respondents stated that the sounds of ‘gamelan’ (a set of traditional musical instruments) and ‘andong’ (horse-drawn carriages) are two soundmarks of Yogyakarta. They also recognize a third soundmark, namely the mystical sound of a marching band heard at certain times, whose origins are still debated, truly representing the term ‘intangible’. The challenging part in developing soundscapes and soundmarks is the varying perceptions between residents, visitors, and generations about the pleasant and memorable sound.

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