This experiment investigates the effect of images of differently colored sports cars on the loudness of a simultaneously perceived car sound. Still images of a sports car, colored in red, light green, blue, and dark green, were displayed to subjects during a magnitude estimation task. The sound of an accelerating sports car was used as a stimulus. Statistical analysis suggests that the color of the visual stimulus may have a small influence on loudness judgments. The observed loudness differences are generally equivalent to a change in sound level of about , with maximum individual differences of up to .
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May 01 2008
Influence of vehicle color on loudness judgments
Daniel Menzel, Hugo Fastl, Ralf Graf, Jürgen Hellbrück; Influence of vehicle color on loudness judgments. J. Acoust. Soc. Am. 1 May 2008; 123 (5): 2477–2479. https://doi.org/10.1121/1.2890747
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