In the last few decades, tourism has grown and developed yet it brings negative impacts on the environment and society, especially related to garbage problems that strongly depend on human behavior. The present study aimed at identifying factors that trigger tourist to litter and to preserve cleanliness, namely negative attributes and positive attributes. Important attributes were obtained through Pareto diagram and used to generate product design. To specify the design, Kansei Engineering Type I and TRIZ were applied. Important negative attributes (NA1, NA2, and NA3) and positive attributes (PA1, PA2, PA3, PA4, PA5, PA6, and PA7) generated attractive product design, i.e., trash bin and appeal board that will attract the tourist because of the uniqueness and moving objects. Furthermore, the collected Kansei words, i.e., unique, innovative, safe, and noticeable, which were applied to develop the specification of the product. Lastly, TRIZ was applied to solve the contradiction between shape and durability, hence principle 26 and 25 were employed.

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