Ramie (Boehmeria nivea) decortication waste bio-briquette business model canvas with design thinking approach

Ramie (Boehmeria nivea) is a plant that can produce fibers from its stem but in the production process, it still produces waste containing high lignin and cellulose. The high content of these substances can be used as bio-briquette raw material because they can produce carbon and can offer a business opportunity to establish bio-briquette industry. The purpose of this study is to obtain a ramie decortification waste bio-briquette business model because until now there is no bio-briquette has been made from ramie decortication waste as its raw material. This research uses descriptive analysis method with a design thinking approach. The result of this research shows that the business model canvas is designed based on consumer’s experience when interacting with the product via customer journey tool in order to get the business model in accordance with customer expectations.