The Bayesian decision theory is neo-Bernoullian in that it proves, by way of a consistency derivation, that Bernoulli’s utility function is the only appropriate function by which to translate, for a given initial wealth, gains and losses to their corresponding utilities. But the Bayesian decision theory deviates from Bernoulli’s original expected utility theory in that it offers up an alternative for the traditional criterion of choice of expectation value maximization, as it proposes to choose that decision which has associated with it the utility probability distribution which maximizes the mean of the expectation value and the lower and upper confidence bounds.
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