Within the OPE, we formulate new sum rules in Heavy Quark Effective Theory in the heavy quark limit and at order 1/mQ, using the non‐forward amplitude. In the heavy quark limit, these sum rules imply that the elastic Isgur‐Wise function ξ(w) is an alternate series in powers of (w − 1). Moreover, one gets that the n‐th derivative of ξ(w) at w = 1 can be bounded by the (n − 1)‐th one, and the absolute lower bound for the n‐th derivative (−1)nξ(n)(1) ⩾ (2n+1)!!22n. Moreover, for the curvature we find ξ″(1) ⩾ 15[4ρ2 + 3(ρ2)2] where ρ2 = −ξ′(1). These results are consistent with the dispersive bounds, and they strongly reduce the allowed region of the latter for ξ(w). The method is extended to the subleading quantities in 1/mQ. Concerning the perturbations of the Current, we derive new simple relations between the functions ξ3(w) and Λ̄ξ(w) and the sums n ΔEj(n)τj(n)(1)τj(n)(w) (j = 12, 32), that involve leading quantities, Isgur‐Wise functions τj(n)(w) and level spacings ΔEj(n). Our results follow because the non‐forward amplitude depends on three variables (wi, wf, wif) = (vi ⋅ v′, vf ⋅ v′, vi ⋅ vf), and we consider the zero recoil frontier (w, 1, w) where only a finite number of jP states contribute (12+, 32+). We also obtain new sum rules involving the elastic subleading form factors χi(w) (i = 1, 2, 3) at order 1/mQ that originate from the ℒkin and ℒmag perturbations of the Lagrangian. To the sum rules contribute only the same intermediate states (jP, JP) = (12, 1),(32, 1) that enter in the 1/mQ2 corrections of the axial form factor hA1(w) at zero recoil. This allows to obtain a lower bound on −δ1/m2(A1) in terms of the χi(w) and the shape of the elastic IW function ξ(w). An important theoretical implication is that χ1(1), χ2(1) and χ3(1) (χ1(1) = χ3(1) = 0 from Luke theorem) must vanish when the slope and the curvature attain their lowest values ρ2 → 34, σ2 → 1516. These constraints should be taken into account in the exclusive determination of |Vcb|.

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