Mapping the domain of smart tourism: Bibliometric insights and literature review

This research paper uses bibliometric analysis to explore smart tourism literature, an intersection of technology with the tourism industry and analyse the existing themes in this domain. In this study contemporary bibliometric methodology has been employed identify key trends in smart tourism research. The findings shows that smart tourism literature gained traction from 2010 and major field in tourism research. Additionally, this research finds out the major journals which are publishing smart tourism research. Furthermore, the cluster analysis shows that ecotourism, tourism marketing, sustainable tourism and role of social media sites are major theme in the smart tourism research. Academically, this paper contributes to the smart tourism research by finding gaps in the existing studies, and suggesting directions for future research. Finally, this paper suggests practical strategies to tourism marketing companies aiming to promote various tourist spots.