Biology cell learning has difficulties teaching microscopic objects, which causes students not to understand the concept of cells. Therefore, a learning media solution is needed to facilitate the learning process. This research aims to develop and test the practicality of electronic flipbook multirepresentative augmented reality based on a website in learning discovery learning biology cells to practice technology literacy and student learning outcomes. This research was conducted at 3rd Senior High School in Malang, whose object of study is class XI students. This research includes the development of the Lee & Owens development model, which consists of Analyze, Design, Development, Implementation, and Evaluation. In the analysis stage, the results are in the form of need assessment and front-end analysis. The design stage produces material and media designs. The development stage produces a website-based AR electronic flipbook on cell biology material with 100% material validation, 100% media validation, and practicality results by teachers getting 93.4%. The implementation stage was performed using a quasy experiment. Random sampling was applied to select the experiment and control group. Data was collected through questionnaires and tests. Technology literacy was analyzed descriptively. The student learning outcomes were analyzed using T-test. The result showed a significant difference between them, with the sig. 0.020. The evaluation stage is carried out to evaluate the effects of media implementation. The product can be inferred as media that can increase student learning outcomes and technological literacy in cell learning.

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