The purpose of this study is to investigate the influence of Adaptive Leadership Behaviors (BAL) in building strategic differentiation for tourism service (SSD) through mediation role of Marketing Insight (MIT) in travel and tourism companies in the Middle Euphrates provinces. The study seeks to enable leaders to build a sustainable competitive advantage based on strategic differentiation in the tourism service industry. A total of 170 questionnaires were distributed to employees working in a group of travel and tourism companies, and 160 questionnaires were returned. After statistical analysis, 154 questionnaires were considered valid for analysis. Various statistical tools, using SPSS V.24 and SMART PLS v.4.0.9.4 software were used for statistical analysis. The results revealed strong support for the mediating role of Marketing Insight on the relationship between Adaptive Leadership Behaviors and strategic differentiation for tourism service. This emphasizes the need for additional attention in adopting marketing insight by travel and tourism companies as the bridge between companies and their customers, which helps the leaders of organizations to understand the full market landscape (markets, industry, customer).
REFERENCES
1.
Abukari
, A.
, & David
, S. A.
(2021
). Leading Education in Times of Crisis: Perils or Opportunities?
.2.
Adams
, J.
, Bailey
Jr
, D. E., Anderson
, R. A.
, & Galanos
, A. N.
(2013
). Adaptive leadership: a novel approach for family decision making
. Journal of Palliative Medicine
, 16
(3
), 326
–329
.3.
Aghaie
, S.
, Javadinia
, A.
, Mirahmad
, H.
, & Janani
, S.
(2022
). How incumbents’ response strategy impacts rivals’ market exit timing?
. Journal of Business Research
, 146
, 251
–263
.4.
Alcala
Jr
, F. R. (2019
). The Adaptive Leadership Competencies of College Deans in Selected Private Higher Education Institution
. Journal of Public and Private Management
, 26
(2
), 21
–21
.5.
Arthur-Mensah
, N.
, & Zimmerman
, J.
(2017
). Changing through turbulent times–why adaptive leadership matters
. The Journal of Student Leadership
, 1
(2
), 1
–13
.6.
Balboni
, B.
, Bortoluzzi
, G.
, Pugliese
, R.
, & Tracogna
, A.
(2019
). Business model evolution, contextual ambidexterity and the growth performance of high-tech start-ups
. Journal of Business Research
, 99
, 115
–124
.7.
Banker
, R. D.
, Mashruwala
, R.
, & Tripathy
, A.
(2014
). Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?
. Management Decision.
8.
Bowen
, J.
(1990
). Development of a taxonomy of services to gain strategic marketing insights
. Journal of the Academy of marketing science
, 18
(1
), 43
–49
.9.
Casiello
, A. R.
(2019
). Adaptive Leadership Approaches in Online Education: A Study of Trust Creation and Change Management in Higher Education (Doctoral dissertation, Old Dominion University
).10.
Chang
, C. M.
(2010
). Service systems management and engineering: Creating strategic differentiation and operational excellence. John Wiley & Sons
.11.
Chen
, C. Y.
, Huang
, H. H.
, & Wey
, S. C.
(2017
). The mediating roles of differentiation strategy and learning orientation in the relationship between entrepreneurial orientation and firm performance
. Corporate Management Review
, 37
(1
), 1
–40
.12.
Cockayne
, D.
(2016
). Redefining B2B relationship marketing: Insight from postmodern Alibaba
. Journal of Customer Behaviour
, 15
(1
), 49
–66
.13.
Cojocar
, Bill
(2009
) "Adaptive Leadership: Leadership Theory or Theoretical Derivative?
," Academic Leadership: The Online Journal
: Vol. 7
: Iss. 1, Article 5. Available at: 9obhttps://scholars.fhsu.edu/alj/vol7/iss1/514.
Colombo
, A.
, & López Izquierdo
, T.
(2019
). SUCCESSFUL IMPLEMENTATION OF INTERNAL CONTRACTS A case study in the Public Sector
(Master’s thesis).15.
Coulombe
, C.
(2015
). Innovation, adaptive leadership and project management
. Review of integrative business and economics Research
, 4
(4
), 225
.16.
Doyle
, S.
(2007
). The role of social networks in marketing
. Journal of Database Marketing & Customer Strategy Management
, 15
(1
), 60
–64
.17.
Hair
Jr
, J. F., Hult
, G. T. M.
, Ringle
, C. M.
, Sarstedt
, M.
, Danks
, N. P.
, & Ray
, S.
(2021
). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook
(p. 197
). Springer Nature
.18.
Hallak
, R.
, Lindsay
, N. J.
, & Brown
, G.
(2011
). Examining the role of entrepreneurial experience and entrepreneurial self-efficacy on SMTE performance
. Tourism Analysis
, 16
(5
), 583
-599
].19.
Haron
, M. Z.
, Alias
, N.
, Hashim
, S. N. A.
, Noh
, S. C.
, Anuar
, A.
, Ishak
, M. N.
, & Ismail
, M. L. H.
(2022
) ADAPTIVE LEADERSHIP: LEADING THE CHANGE OF THE COVID-19 ENDEMIC ERA
. International Journal of Mechanical Engineering
20.
Haubold
, E. M.
(2012
). Using adaptive leadership principles in collaborative conservation with stakeholders to tackle a wicked problem: Imperiled species management in Florida
. Human Dimensions of Wildlife
, 17
(5
), 344
–356
.21.
Hayashi
, C.
, & Soo
, A.
(2012
). Adaptive leadership in times of crisis
. Prism
, 4
(1
), 78
–86
.22.
Heifetz
, R. A.
, Heifetz
, R.
, Grashow
, A.
, & Linsky
, M.
(2009
). The practice of adaptive leadership: Tools and tactics for changing your organization and the world
. Harvard Business Press.
23.
24.
Herath
, H. M. A.
, & Mahmood
, R.
(2014
). Dimensions of entrepreneurial self-efficacy and firm performance
. Global Journal of Management and Business Research.
25.
Hieu
, T. V. T.
(2014
). The linkages among adaptive leadership, learing organization and organizatinal performance
.26.
Hossain
, K.
, & Azmi
, I. B. A. G.
(2020
). Linking entrepreneurial orientation dimensions with multidimensional differentiation strategy
. Management Science Letters
, 10
(8
), 1881
–1886
.27.
Indrawati
, N. K.
, Salim
, U.
, & Djawahir
, A. H.
(2015
). Moderation effects of entrepreneurial self-efficacy in relation between environmental dimensions and entrepreneurial alertness and the effect on entrepreneurial commitment
. Procedia-Social and Behavioral Sciences
, 169
, 13
–22
.28.
Islami
, X.
, Topuzovska Latkovikj
, M.
, Drakulevski
, L.
, & Borota Popovska
, M.
(2020
). Does differentiation strategy model matter? Designation of organizational performance using differentiation strategy instruments– an empirical analysis
. Designation of organizational performance using differentiation strategy instruments– an empirical analysis (February 14, 2020)
. Islami
, X.
, Latkovikj
, MT
, Drakulevski
, L.
, & Popovska
, M.B.
, 158
–177
.29.
Karpiński
, D.
(2019
). Analysis and evaluation of the effectiveness of marketing insight as a factor in creating a relationship with the client
(Doctoral dissertation, Katedra Procesów Zarządzania)
.30.
Khuhlane
, H. N.
(2021
). Curriculum adjustment and adaptive leadership in two service-learning courses at Rhodes University as a consequence of the COVID-19 pandemic
.31.
Kireru
, J. N.
, Ombui
, K.
, & Omwenga
, J.
(2016
). Influence of product differentiation strategy in achieving competitive advantage in commercial banks: A case of Equity Bank Limited
. International Journal of Business & Law Research
, 4
(2
), 40
–52
.32.
Kitsios
, F.
, Stefanakakis
, S.
, Kamariotou
, M.
, & Dermentzoglou
, L.
(2023
). Digital Service Platform and Innovation in Healthcare: Measuring Users
’ Satisfaction and Implications. Electronics
, 12
(3
), 662
.33.
Kohman
, R.
(2022
). Adaptive Leadership: Experiences of Education and Application for Females Working in Higher Education
(Doctoral dissertation, University of Wyoming)
.34.
Longo
, D. M.
(2017
). Growing Adaptive Leadership Mindset: A Constructive Developmental Approach (Doctoral dissertation, University of Georgia
).35.
Małecka
, A.
, Mitręga
, M.
, Mróz-Gorgoń
, B.
, & Pfajfar
, G.
(2022
). Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective
. Journal of Business Research
, 144
, 163
–179
.36.
McKimm
, J.
, Ramani
, S.
, Forrest
, K.
, Bishop
, J.
, Findyartini
, A.
, Mills
, C.
, … & Radu
, G.
(2022
). Adaptive leadership during challenging times: Effective strategies for health professions educators
: AMEE Guide No. 148 Medical Teacher
, 1
–11
.37.
McOlvin
, M. A.
(2018
). Adaptive Leadership Organizational Viewpoints: Charter School Decision-Makers and Supports for Students with Emotional Disturbance Through Shifts in Policy. University of California, Los Angeles
.38.
Mora Cortez
, R.
(2018
). Marketing Insight: The Construct, Antecedents, Implications, and Empirical Testing
.39.
Nugroho
, S. H.
, & Reza
, H. K.
(2020
, October). The Analysis Of Adaptive Leadership Factors For Improving The Performance Of Company Organization
. In Sttal Postgraduate-International Conference
(Vol. 4
, No. 1
).40.
Ogunkoya
, O. A.
, Onasanya
, A. O.
, Hassan
, B. A.
, & Adetayo
, A. E.
(2020
). Marketing innovation and the development of small and medium enterprise in Ago-Iwoye, Ogun State
. Sokoto Journal of the Social Sciences
, 10
(3
), 220
–232
.41.
Ruiz-Palomino
, P.
, Gutierrez-Broncano
, S.
, Jimenez-Estevez
, P.
, & Hernandez-Perlines
, F.
(2021
). CEO servant leadership and strategic service differentiation: The role of high-performance work systems and innovativeness
. Tourism Management Perspectives
, 40
, 100891
.42.
Ryals
, L.
, & Wilson
, H.
(2005
). Experimental methods in market research: From information to insight
. International Journal of Market Research
, 47
(4
), 345
–364
.43.
Schneider
, K.
, & Schneider
, K.
(2016
). Success Through Thinking out of the Box Strategic differentiation in enterprises initiated
. March 2018.44.
Schroeder
, J.
(2017
). Leadership development spectrum tool: Applications for designing non-linear adaptive leadership training at an NYSE financial services firm
. Performance Improvement
, 56
(9
), 12
–17
.45.
Sekaran
, U.
, & Bougie
, R.
(2016
). Research methods for business: A skill building approach. john wiley & sons
.46.
Siahaan
, D.
(2023
). Difference Strategy Analysis Which Influences On Competitive Advantage In The Hotel Industry Around Danau Toba
. Devotion Journal of Community Service
, 4
(1
), 163
–176
.47.
Smith
, B.
, Wilson
, H.
, & Clark
, M.
(2006
). Creating and using customer insight: 12 rules of best practice
. Journal of Medical Marketing
, 6
(2
), 135
–139
.48.
Smith
, D. R.
(2020
). Adaptive Leadership Strategies and Project Success of Construction Project Managers in Jamaica (Doctoral dissertation, Walden University
).49.
Stukes
, K. S.
(2021
). Measuring Employee Engagement and Adaptive Leadership During Higher Education’s Accountability and Performance Era (Doctoral dissertation, University of North Florida
).50.
Sugathan
, P.
, & Ranjan
, K. R.
(2019
). Co-creating the tourism experience
. Journal of Business Research
, 100
, 207
–217
.51.
Sun
, L. Y.
, & Pan
, W.
(2011
). Differentiation strategy, high-performance human resource practices, and firm performance: Moderation by employee commitment
. The International Journal of Human Resource Management
, 22
(15
), 3068
–3079
.52.
53.
Tuva
, J. N.
(2015
). The influence of differentiation strategy on performance of water bottling companies in Mombasa county, Kenya (Doctoral dissertation, University of Nairobi
).54.
Vaughn
, D. P.
(2017
). Adjusting Your Sails to Survive the Storm: Adaptive Leadership for Stage Managers (Doctoral dissertation, Columbia University
).55.
Wong
, G.K.W.
and Chan
, D.L.H.
(2018
), "Adaptive leadership in academic libraries
", Library Management
, Vol. 39
No. 1/2
, pp. 106
–115
. 56.
Woolard
, N. A.
(2018
). Rethinking management group projects with the adaptive leadership model: The lesson is the process
. Journal of Education for Business
, 93
(8
), 392
–402
.
This content is only available via PDF.
©2024 Authors. Published by AIP Publishing.
2024
Author(s)
You do not currently have access to this content.
