Influence of social media towards progress of travel confirmation in post-pandemic

The tourism industry has achieved phenomenal growth in the long run. It has created a more significant impact on the socio-economic development of many countries. As tourism activities start, there will be opportunities for numerous jobs, and Foreign exchange earnings will increase. However, COVID-19 has resulted in significant setbacks in the history of tourism. No other pandemic has impacted a country’s growth as it has. More than 6.3 million deaths and nearly 63 million jobs (tourism sector alone) were lost worldwide due to COVID-19. At the same time, social media has witnessed a manifold increase in users more than ever during the pandemic. Subsequently, it became an effective tool to communicate with others and stay connected with the rest of the world during lockdown. This has changed consumer behavior and continues influencing people’s everyday lives in all possible ways. A deep analysis of the tourism industry being affected by the pandemic is a significant need to revamp the losses incurred that have affected the country’s progressive growth. Moreover, it will be challenging for service providers to reach the target segment. Social media undoubtedly plays a significant role among tourists in determining tourist destinations and other related services. It includes various platforms such as websites, blogs, forums, and other mobile applications. Initially, the tourists visited places primarily based on the reviews by their friends and family. Later, due to the impact of technological advancements, social media started gaining momentum. The study examines the suitable platforms for travel and tourism promotion, further discusses all the parameters that facilitate better tourism growth due to social media contribution and highlights the pitfalls associated with its involvement.