The Indian Pharmaceutical industry has witnessed robust growth despite the COVID-19 crisis. The industry is spearheaded with innovative novel ideas, which have resulted in new products and services which support a healthy lifestyle and safety. The older mechanics and mechanisms of promotional tools and their operations are not relevant in COVID 19 situation. New forms of promotions have to be effectively crafted and communicated to the customers more efficiently. This research aims to study digital brand transformers and digital engagements for Indian pharmaceutical consumers. Data were collected from 75 brand managers of various pharmaceutical companies, and their responses were analyzed. The research findings suggest that despite awareness of brand engaging tools like social media marketing and search engine optimization; these tools have not been used strategically. Further, it was observed that to survive and thrive in the post-COVID 19 eras, the pharmaceutical companies start using these tools extensively for active engagement.

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