The article examines the trends of digital transformation of agriculture. It was shown that the introduction of such digital agricultural solutions as "Smart farm", "Smart field", "Smart herd", "Smart greenhouse", "Smart warehouse", "Smart agri-office", etc. is envisaged in the agricultural sector in the near future. The features of digital modernization of agriculture in the Bryansk region were noted. It was established that smart farming technologies are currently being introduced in the region based on the use of geoinformation systems, satellite systems, equipment monitoring systems; digital solutions are being introduced in animal husbandry. The relevance, main directions, and characteristics of consulting services for the development of agricultural business were substantiated. The main factors of supply and demand in agricultural consulting have been established. The risks of agricultural consulting have been identified.

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