The article examines the impact the regional economy on the wine industry enterprises activities. It also shows how the main macroeconomic parameters affect the region’s economy. The relationship between macroeconomic factors, the efficiency of wine-making enterprise and the socio-economic development of the region has been established. It is proved that the economic development of the region, which, in turn, depends on the macroeconomic situation in the state as a whole, has a direct impact on the profit of the wine industry enterprises.
The paper assesses the macroeconomic processes relationship and enterprises financial activities, necessitating the appropriate financial decisions adoption. A brief analysis of latest scientific publications on macroeconomics impact on strategy development for enterprises functioning in finance has been carried out. The role of macroeconomic factors analysis in enterprises financial management is assessed. Macroeconomic indicators are identified that most of all necessitate a response from financial management.
The aim of the study is to develop approaches to taking into account macroeconomic factors in the development of management decisions in the management of viticulture and winemaking enterprises. Previously, the scientific literature on the management of enterprises in this industry did not pay attention to the influence of macroeconomic factors.
The recommendations presented in the work can be used to improve the financial management of enterprises in the wine industry. It is also recommended that consumer cooperatives introduce a wider range of services and scale up their activities to stimulate the purchasing power of individuals in the region.
