Marketing research is focusing more on consumer smartphone purchase trends. This research examines how COVID-19 and LAC concerns have affected Indian smartphone purchases of Chinese brands. We will also investigate how internal and external influences, corporate credibility, and brand attitude affect customers’ decisions. Researchers analysed their data using linear regression. We observed that even when every construct, except reluctance to purchase, impacts each other favourably, i.e., when individuals believe that the Chinese smartphone brand delivers excellent features and is worth the money, these two constructions still have a positive association. Hence, when individuals think the Chinese smartphone brand has excellent features and is worth the money, these two constructions are positively related. Due to their nationalism and desire to protect their country, they will continue to deny it. This study will help smartphone firms evaluate the Indian consumer market and other commercial matters.
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27 October 2023
INTERNATIONAL CONFERENCE ON SUSTAINABLE MATERIALS SCIENCE, STRUCTURES, AND MANUFACTURING
27–28 May 2022
Chittoor, India
Research Article|
October 27 2023
Linear regression method for behavioural analysis during Covid-19
Sanjay Pawar;
a)Corresponding author: [email protected]
AIP Conf. Proc. 2869, 030020 (2023)
Citation
Sanjay Pawar, Subham Rudresh Mishra, Tushar Kumar Roy; Linear regression method for behavioural analysis during Covid-19. AIP Conf. Proc. 27 October 2023; 2869 (1): 030020. https://doi.org/10.1063/5.0172174
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