The world of Indonesian cuisine is constantly evolving, both in terms of taste and presentation. The purpose of this research is to learn about the digital marketing survival strategies used by MSMEs Culinary. MSMEs Culinary attempted to survive in the midst of the increasingly erratic Covid 19 pandemic. The implementation methodology for this study is qualitative descriptive, with data collected through direct observation, interviews, library studies, and documentation. Using SWOT analysis, for example, can see strategies that can be used by using a variety of e-commerce digital marketing by creating online platforms such as websites, Facebook, Instagram, and market places (Shopee, Lazada, and Tokopedia), inviting food vloggers to conduct food reviews This survival strategy may allow MSMEs Culinary to stay in business and maintain sales. In this study it was also found that MSMEs need to diversify their strategy by changing marketing patterns from offline to online, so the steps taken to maintain their business are strengthening the brand by digitizing and creating accounts on social media and e-commerce, expanding the target market through e-commerce and improve product quality.
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