Developing urban kampong as a sustainable tourism destination to elevate creative cluster industry

The development of industrial clusters in Indonesia has been challenged by its inclusion in the development of urban kampong as a city entity. The government implemented several interventions to transform the industrial clusters into tourism destination areas. This encourages the development of other related tourism products and attractions in the area, such as a uniqueness industry production processes, local culture, local culinary, and local heritage artifacts. Sustaining the tourism destination area based on the creative industry area has to involve all the industrial actors and collaborate with all stakeholders to support the area’s development. This research aims to develop the concept of sustainable tourism to elevate the industrial cluster as the leading tourism product in the urban kampong supported by other tourist attractions. The study area was in Jayengan Kampung Permata (Jayengan Jewellery Kampong), using a qualitative method with narrative analysis by collecting data through interviews and field observations. The results found that the concept of sustainable tourism improved the image of the kampong area, increased trust between consumers and industry players, increased community cohesion among industry players, and increased collaboration among industrial actors and other parties.