A study on shift in buying behavior of consumer from brick and mortar to online with respect to pre-pandemic and during pandemic period

Buying behavior of consumers is not constant. It keeps on changing from time to time based on the changes in the external environment. Present study is conducted to evaluate the influence of the coronavirus on the E-Commerce (FMCG) industry. Previous literature has been examined to gain better knowledge of the scope of E-Commerce that existed in India prior to the emergence of the new novel coronavirus. In Vijayawada, a total of 170 respondents were interviewed to learn about their perspectives on consumer shopping behavior, both before and after the epidemic, in both brick and mortar and Online stores. Coronavirus had a favorable impact on the E-Commerce industry, according to this study, it is identified that more retailers and consumers have transferred their buying and selling to online platforms.