The fresh produce commodities in the agro-industry sector that survive in the current situation. However, this commodity still has many problems, especially in quality and the ability of existing resources, especially farmers as suppliers involved in it, impact the less than optimal performance of the company and its supply chain. This study aimed to examine the effect of collaborative relationships on company performance and the supply chain of fresh produce, which refers to the performance indicator factors of each variable, both at the individual level and at the supply chain level. The research method using purposive sampling and data analysis questionnaires from the results of in-depth interviews and data processing with structural equation modelling. The study results indicate that implementing a collaborative performance system has a positive and significant effect on the individual performance/company performance and their supply chain collaboration.

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