This study aims to determine the development strategy of Batik Tulis Lasem which is one of the regional superior products. Determination of business development strategy using SWOT analysis by looking at the strengths, weaknesses, opportunities and threats. To determine the chosen strategy using hybrid AHP and Topsis. AHP is used to weight each strategy produced, while Topsis is used to choose the best strategy used for developing the business of Batik Tulis Lasem. From the results of the study, it was found that a business development strategy by increasing the competitiveness of MSMEs with products with fixed quality but at a lower price as the best strategy.

1.
Kristiyanti
,
M.
Peran Strategis Usaha Kecil Menengah ( UKM ) Dalam Pembangunan Nasional
.
2.
Sofyan
,
S.
PERAN UMKM (USAHA MIKRO, KECIL, DAN MENENGAH) DALAM PEREKONOMIAN INDONESIA
.
Bilancia
2017
,
11
,
33
64
.
3.
Sarfiah
,
S.N.
;
Atmaja
,
H.E.
;
Verawati
,
D.M.
Jurnal REP ( Riset Ekonomi Pembangunan
).
2019
,
4
,
137
146
.
4.
Hubeis
,
M.
;
Purwanto
,
B.
;
Dewi
,
F.R.
;
Widyastuti
,
H.
;
Febtyanisa
,
M.
Developing Strategies ofCompetitive-Food Small Medium Enterprises in Indonesia
.
Prosiding Seminar Hasil-Hasil PPM
2015
,
I
,
126
143
.
5.
Warcito
,
W.
;
Ikhwan
,
K.
;
Butarbutar
,
P.H.
Pemetaan Pelaku Usaha Mikro Dan Kecil Di Kecamatan Cicurug Kabupaten Sukabumi
.
Jurnal Manajemen
2020
,
11
,
60
, doi:.
6.
Setyanto
,
A.R.
;
Samodra
,
B.R.
;
Pratama
,
Y.P.
Kajian
Strategi Pemberdayaan UMKM Dalam Menghadapi Perdagangan Bebas Kawasan ASEAN (Studi Kasus Kampung Batik Laweyan
).
Etikonomi
2015
,
14
,
205
220
, doi:.
7.
Putra
,
A.H.
Peran UMKM dalam Pembangunan dan Kesejahteraan Masyarakat Kabupaten Blora
.
2016
.
8.
Mahmudi
,
A.A.
MENGGUNAKAN KOMBINASI METODE AHP DAN TOPSIS ( Studi Kasus Kabupaten Rembang
).
9.
Retnanto
,
A.
Model Manajemen Bisnis Batik Lasem : Studi Kasus Industri Rumah
.
Retnanto A. Model Manajemen Bisnis Batik Lasem : Studi Kasus Industri Rumah. J Ekon Syariah Equilib. 2015;3(1):174–98.
2015
,
3
,
174
198
.
10.
Tamara
,
A.
Analisis Implementasi …. ( Tamara)
395
.
395
406
.
11.
Tyagi
,
M.
;
Kumar
,
P.
;
Kumar
,
D.
A hybrid approach using AHP-TOPSIS for analyzing e-SCM performance
.
Procedia Engineering
2014
,
97
,
2195
2203
, doi:.
12.
Uang
,
P.
;
Tunggal
,
K.
;
Firgiawan
,
W.
;
Zulkarnaim
,
N.
;
Cokrowibowo
,
S.
Komparasi Algoritma SAW, AHP, dan TOPSIS dalam.
2019
,
1
, doi:.
13.
Kumar
,
A.
;
Sah
,
B.
;
Singh
,
A.R.
;
Deng
,
Y.
;
He
,
X.
;
Kumar
,
P.
;
Bansal
,
R.C.
A review of multi criteria decision making (MCDM) towards sustainable renewable energy development
.
Renewable and Sustainable Energy 1. Reviews
2017
,
69
,
596
609
, doi:.
14.
Firdaus
,
I.H.
;
Abdillah
,
G.
;
Renaldi
,
F.
;
Informatika
,
J.
;
Jenderal
,
U.
;
Yani
,
A.
;
Barat
,
J.
;
Keputusan
,
S.P.
SISTEM PENDUKUNG KEPUTUSAN PENENTUAN KARYAWAN TERBAIK.
2016
,
2016
,
18
19
.
15.
Patil
,
S.K.
;
Kant
,
R.
A fuzzy AHP-TOPSIS framework for ranking the solutions of Knowledge Management adoption in Supply Chain to overcome its barriers
.
Expert Systems with Applications
2014
,
41
,
679
693
, doi:.
This content is only available via PDF.
You do not currently have access to this content.