Reviving Indonesian Panji Tales in modern fashion product design with augmented reality

Panji Tales is one of unwritten folklore in the intangible culture of Indonesia, and since it is unwritten, it is very dynamic. As a part of Panji culture, it has also spread internationally all across South East Asian countries. Nevertheless, the younger generation is not familiar with it. As one of the forgotten cultural heritages, it needs to be preserved. To revive this culture in this modern era, Panji Tales needs to be implemented in modern products that can engage the younger generation of Indonesia. In this study, we explored and created sets of illustrations that are printed on fashion products with implementation of Augmented Reality (AR) technology to revive Panji Tales and attract younger generations’ interest in it. ATUMICS method (Artefacts - Technique - Utility - Material - Icon - Concept - Shape) is used to create the fashion product that is integrated with technology and traditional folklore. After the product is designed, a forum group discussion (FGD) was carried out for a concept testing. The product was a tote bag and scarf with scannable illustrations printed on them. The mobile-app Artivive was used as the platform to support Augmented Reality which can be accessed through the users’ mobile phone. The output of the research is beneficial for further development in attracting the younger generation in local culture, especially through wearable fashion products.