The effect of health warning labels on intention to repurchase cigarettes in Surakarta city using structural equation model method

In a 2015 Badan Litbangkes Study, Indonesia accounts for more than 230,000 deaths from cigarette consumption each year. Central Java BPS data, the percentage of residents aged 15 years and over who smoked in the last month in Surakarta City in 2020 is 11.72%; 21,80%; 23.12%; and 22.51%. Seeing health cases due to smoking that still need a lot of prevention efforts with the inclusion of health warning labels. Intention to repurchase is a testing goal because previous research has suggested smokers prefer to reduce the number of cigarettes consumed. The approach to solving the problem using the Partial Least Square – Structural Equation Model (PLS - SEM) method. SEM testing results, significant positive factors directly and indirectly on the decline in intention to repurchase, namely attitude toward smoking, socio demographics, subjective norms, perceived behavioral control, perceived health risk of smoking, and tobacco package warning labels. The health warning label on PC1 and PH1 "Smoking causes throat cancer" and the health warning label on PC4 and PH4 "Smoking takes my happiness one by one" has no effect on consumers' perceptions of the health effects of smoking and decreased intention to repurchase. The dimensions of the health warning label displayed on cigarette packs by 40% have no effect on smoking attitudes and decrease the intention to repurchase.