These days, teenagers are brought up in a time of smartphones and do not recall a period before social media. They are viewed as good examples and are regularly perceived in the streets by their fans. In any case, in spite of being well known online, outside the YouTube community they are simply an average individual that could be the person living nearby. Parents regularly do not think about the online behavior of their children and the YouTubers they embrace. The aim of this research is to give an overview of the current YouTube community, including what types of YouTubers will attract teenagers and what influence of YouTubers among teenagers in Johor Bahru, Johor. This study is qualitative research that uses indepth interviews to collect data. Participants for this study consists of Malaysia teenagers specifically from Johor Bahru. There are nine participants aged between 16 to 20 years old. They are selected based on a multiracial concept which is Malay, Indian and Chinese. The finding shows that there are four types of YouTubers that attract teenagers in Johor Bahru, Johor. Meanwhile, finding from this research also shows that there are six main influences of YouTubers among teenagers in Johor Bahru, Johor which consist of positive and negative influences.
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12 June 2023
THE 2ND INTERNATIONAL RECENT TRENDS IN ENGINEERING, ADVANCED COMPUTING AND TECHNOLOGY CONFERENCE (RETREAT) 2021
1–3 December 2021
Perth, Australia
Research Article|
June 12 2023
The influence of YouTubers among teenagers: A study in Johore, Malaysia
Nor’izah Ahmad;
Nor’izah Ahmad
a)
Faculty of Applied and Human Sciences, Universiti Malaysia Perlis (UniMAP)
, Jalan Kangar-Alor Setar, 01000 Kangar, Perlis, Malaysia
a)Corresponding author: [email protected]
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Ahmad Zulhusny Rozali;
Ahmad Zulhusny Rozali
Faculty of Applied and Human Sciences, Universiti Malaysia Perlis (UniMAP)
, Jalan Kangar-Alor Setar, 01000 Kangar, Perlis, Malaysia
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Ku Halim Ku Ariffin;
Ku Halim Ku Ariffin
Faculty of Applied and Human Sciences, Universiti Malaysia Perlis (UniMAP)
, Jalan Kangar-Alor Setar, 01000 Kangar, Perlis, Malaysia
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Aida Shakila Ishak;
Aida Shakila Ishak
Faculty of Applied and Human Sciences, Universiti Malaysia Perlis (UniMAP)
, Jalan Kangar-Alor Setar, 01000 Kangar, Perlis, Malaysia
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Nurul Naimah Rose;
Nurul Naimah Rose
Faculty of Applied and Human Sciences, Universiti Malaysia Perlis (UniMAP)
, Jalan Kangar-Alor Setar, 01000 Kangar, Perlis, Malaysia
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Lim Ming Ka
Lim Ming Ka
Faculty of Applied and Human Sciences, Universiti Malaysia Perlis (UniMAP)
, Jalan Kangar-Alor Setar, 01000 Kangar, Perlis, Malaysia
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a)Corresponding author: [email protected]
AIP Conf. Proc. 2608, 020069 (2023)
Citation
Nor’izah Ahmad, Ahmad Zulhusny Rozali, Ku Halim Ku Ariffin, Aida Shakila Ishak, Nurul Naimah Rose, Lim Ming Ka; The influence of YouTubers among teenagers: A study in Johore, Malaysia. AIP Conf. Proc. 12 June 2023; 2608 (1): 020069. https://doi.org/10.1063/5.0128158
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