The growing concern of tourism performance has been widely discussed at national level. This issue is important because it reflect on the economic growth in Malaysia. Through the Tourism NKEA (National Key Economic Area), collaborative efforts between the Ministry of Tourism and Culture, other Government agencies and the private sectors are crucial to secure Malaysia’s position as leading tourist destination and achieves the country’s target at 36 million tourists’ arrival and RM 168 billion in receipt by 2020. The target set under NKEA through the 21 National Ecotourism Action Plan. Given the importance role of tourism in the economy and the potential benefit from it, there is a need to make sure that the tourism industry remains both environmentally and economically sustainable. In ensuring sustainability of the industry, protection of cultural heritage is of foremost importance. Furthermore, sustainable heritage tourism development has become an important criterion in attracting tourist. In this sense, heritage tourism works as capable of fulling such requirements. Thus, through this research project, the establishment of new heritage model on tourist’s expectation and perception such as intangible heritage, tangible heritage, tourists’ spending behaviour, heritage as brand identity and tourism application will adapt to investigate tourism sector performance in Malaysia.

1.
Ayob
,
N. M.
, &
Masroni
,
T.
(
2014
).
Issues of safety and security: new challenging to Malaysia
2.
Alzua
,
A.
,
O’Leary
,
J. T.
, &
Morrison
,
A. M.
(
1998
)
Cultural and heritage tourism: identifying niches for international travelers
.
Journal of Tourism Studies
,
9
,
2
13
.
3.
[Tourism Malaysia: Laporan Tahunan/Annual Report
2015
.
4.
Tourism Malaysia
(
2015
)
Malaysia hotel guests by state 2013 [Online]
. [Cited 12 April 2015]. Available from: http://corporate.tourism.gov.my/images/research/pdf/2013/hotel_guests/Hotel_Guest_2013r.pdf.
5.
United Nations Educational, Scientific and Cultural Organization (UNESCO
) (
2013
). Retrieved August 16, 2013, from http://whc.unesco.org
6.
World Tourism Organization (UNWTO)
. (
2012
). Global Report on City Tourism AM Report.
Madrid
:
World Tourism Organization (UNWTO
)
7.
UNESCO
,
G.
(
2015
). Education for all 2000–2015: Achievements and challenges.
EFA Global Monitoring Report
,
500
.
8.
Henriques
,
M. H.
, &
Brilha
,
J. B.
(
2017
).
UNESCO Global Geoparks: a strategy towards global understanding and sustainability
.
9.
C.F.
Chen
&
F.S.
Chen
,
Experience Quality, Perceived Value, Satisfaction And Behavioral Intentions for Heritage Tourist
,
Tourism Management
,
31
,
29
35
(
2009
)
10.
R.
Isaksson
&
R.
Garvare
,
Measuring sustainable development using process models
,
Managerial Auditing Journal
,
18
,
8
,
649
656
(
2003
)
11.
D.W.
Ko
&
W.P.
Stewart
,
A Structural Equation Model Of Residents’ Attitudes For Tourism Development
,
Tourism Management
,
23
,
521
530
(
2002
)
12.
K.L.
Andereck
,
K.M.
Valentine
,
R.C.
Knopf
&
C.A.
Vogt
,
Residents’ Perceptions of Community Tourism Impact
,
Annals of Tourism Research
,
32
,
4
,
1056
1076
(
2005
).
13.
Rashid
,
I. M. A.
,
Abu Samah
,
I. H.
and
Amlus
,
M. H.
(
2020
).
The Three-Way Linkages of Government Effectiveness, FDI And Economic Growth: Adopting A New Model Specification For Tourism Sector
.
International Journal of Scientific & Technology Research
, Volume
9
, Issue
03
,
3147
3150
.
14.
Samah
,
I. H. A.
,
Abd Rashid
,
I. M.
,
Husain
,
W. A. F. W.
,
Ibrahim
,
S.
,
Hamzah
,
H.
, &
Amlus
,
M. H.
(
2020
).
The impact of healthcare expenditure and healthcare sector growth on CO2 emission using dynamic panel data system GMM estimation model during COVID 19 crisis
.
International Journal of Energy Economics and Policy
,
10
(
6
),
235
.
15.
Amlus
,
M. H.
,
Rashid
,
I. M. A.
,
Samah
,
I. H. A.
,
Muhammad
,
N.
,
Salleh
,
A. F.
, &
Abdullah
,
A. Z.
(
2021
).
The impact of tourism performance on sports industry in Thailand and Indonesia
.
In AIP Conference Proceedings
(Vol.
2347
, No.
1
, p.
020157
).
AIP Publishing LLC
.
16.
Amlus
,
M. H.
,
Rashid
,
I. M. A.
,
Samah
,
I. H. A.
,
Muhammad
,
N.
,
Salleh
,
A. F.
, &
Abdullah
,
A. Z.
(
2021
).
The economic determinants of sports industry in Malaysia
.
In AIP Conference Proceedings
(Vol.
2347
, No.
1
, p.
020158
).
AIP Publishing LLC
.
17.
Samah
,
I. H. A.
,
Abd Rashid
,
I. M.
,
Husain
,
W. A. F. W.
,
Lskandar
,
S.
,
Abdullah
,
M. F. S.
, &
Amlus
,
M. H.
(
2021
).
Government Expenditure, Manufacturing Growth, C02 emission: A Causality Analysis in Malaysia
.
International Journal of Energy Economics and Policy
,
11
(
1
),
373
.
18.
Ching
,
L. L.
,
Ibrahim
,
S.
, &
Rashid
,
I. M. A.
(
2019
).
An exploration of accountability practices in Non-Governmental Organisation (NGO): Malaysian perspectives
.
International Journal of Business and Management
,
1
(
2
),
01
06
.
19.
Shafiai
,
S.
,
Rashid
,
I. M. A.
,
Nasir
,
N. M.
,
Rahman
,
S. A.
,
Norman
,
H.
, &
Ibrahim
,
S.
(
2021
).
Economic determinants tourism performance: Perspective of Thailand’s tourism sector
.
In AIP Conference Proceedings
(Vol.
2347
, No.
1
, p.
020279
).
AIP Publishing
.
20.
LLC.
Husain
, W. A. F. W.,
Ibrahim
,
S.
,
Yusoff
,
W. S.
,
Rashid
,
I. M. A.
, &
Samah
,
I. H. A.
(
2021
).
Introductory analysis of factors affecting intercultural couples in the context of Malaysia
.
In AIP Conference Proceedings
(Vol.
2347
, No.
1
, p.
020282
).
AIP Publishing LLC
. tourism industry. In SHS Web of Conferences (Vol. 12, pp. 1-10).
This content is only available via PDF.
You do not currently have access to this content.