The growing concern of tourism performance has been widely discussed at national level. This issue is important because it reflect on the economic growth in Malaysia. Through the Tourism NKEA (National Key Economic Area), collaborative efforts between the Ministry of Tourism and Culture, other Government agencies and the private sectors are crucial to secure Malaysia’s position as leading tourist destination and achieves the country’s target at 36 million tourists’ arrival and RM 168 billion in receipt by 2020. The target set under NKEA through the 21 National Ecotourism Action Plan. Given the importance role of tourism in the economy and the potential benefit from it, there is a need to make sure that the tourism industry remains both environmentally and economically sustainable. In ensuring sustainability of the industry, protection of cultural heritage is of foremost importance. Furthermore, sustainable heritage tourism development has become an important criterion in attracting tourist. In this sense, heritage tourism works as capable of fulling such requirements. Thus, through this research project, the establishment of new heritage model on tourist’s expectation and perception such as intangible heritage, tangible heritage, tourists’ spending behaviour, heritage as brand identity and tourism application will adapt to investigate tourism sector performance in Malaysia.
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12 June 2023
THE 2ND INTERNATIONAL RECENT TRENDS IN ENGINEERING, ADVANCED COMPUTING AND TECHNOLOGY CONFERENCE (RETREAT) 2021
1–3 December 2021
Perth, Australia
Research Article|
June 12 2023
The impact of the intangible heritage model on tourism performance in Malaysia
Najuwa Mohd Nasir;
Najuwa Mohd Nasir
1
Faculty of Applied and Human Sciences, Universiti Malaysia Perlis
, Jalan Kangar-Alor Setar, 01000 Kangar, Perlis, Malaysia
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Intan Maizura Abd Rashid;
Intan Maizura Abd Rashid
a)
2
Faculty of Business and Management, Universiti Teknologi MARA Cawangan Melaka
, 78000 Alor Gajah Melaka, Malaysia
4
Centre of Excellence for Sport Engineering Research Centre (COESERC)
, Perlis, Malaysia
a)Corresponding author: [email protected]
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Noorazeela Zainol Abidin;
Noorazeela Zainol Abidin
1
Faculty of Applied and Human Sciences, Universiti Malaysia Perlis
, Jalan Kangar-Alor Setar, 01000 Kangar, Perlis, Malaysia
3
Centre of Excellence for Social Innovation and Sustainability (COESIS)
, Perlis, Malaysia
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Amirah Hazimah Borhanordin;
Amirah Hazimah Borhanordin
2
Faculty of Business and Management, Universiti Teknologi MARA Cawangan Melaka
, 78000 Alor Gajah Melaka, Malaysia
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Mastura Roni;
Mastura Roni
2
Faculty of Business and Management, Universiti Teknologi MARA Cawangan Melaka
, 78000 Alor Gajah Melaka, Malaysia
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Harniyati Hussin;
Harniyati Hussin
2
Faculty of Business and Management, Universiti Teknologi MARA Cawangan Melaka
, 78000 Alor Gajah Melaka, Malaysia
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Syahiru Shafiai;
Syahiru Shafiai
2
Faculty of Business and Management, Universiti Teknologi MARA Cawangan Melaka
, 78000 Alor Gajah Melaka, Malaysia
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Mohammad Harith Amlus;
Mohammad Harith Amlus
1
Faculty of Applied and Human Sciences, Universiti Malaysia Perlis
, Jalan Kangar-Alor Setar, 01000 Kangar, Perlis, Malaysia
4
Centre of Excellence for Sport Engineering Research Centre (COESERC)
, Perlis, Malaysia
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Elsayed Elsiefy
Elsayed Elsiefy
5
Faculty of Commerce, Alexandria University
, Alexandria, Egypt
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a)Corresponding author: [email protected]
AIP Conf. Proc. 2608, 020050 (2023)
Citation
Najuwa Mohd Nasir, Intan Maizura Abd Rashid, Noorazeela Zainol Abidin, Amirah Hazimah Borhanordin, Mastura Roni, Harniyati Hussin, Syahiru Shafiai, Mohammad Harith Amlus, Elsayed Elsiefy; The impact of the intangible heritage model on tourism performance in Malaysia. AIP Conf. Proc. 12 June 2023; 2608 (1): 020050. https://doi.org/10.1063/5.0127908
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