As one of many commodities in Indonesia, cocoa is highly contributive towards Indonesia's foreign exchange is highly related to its policy. The government tax policy regarding export tariff in 2010 will affect cocoa commodities value in international trade. This research intends to analyze the competitiveness of cocoa commodities and to discover the factors that affect them. The competitiveness will be compared to other competing countries such as Ivory Cost, Ghana, Netherlands, Cameroon, Ecuador, Nigeria, and Brazil. All data used is in the form of secondary time series from of 1990 until 2019 by using Revealed Comparative Advantages (RCA), Market Share Index (MSI), and Ordinary Least Square (OLS). This research found that Indonesian cocoa commodities, such as, Cocoa Paste, Cocoa Butter, and Cocoa Powder have an RCA Value of >1, which have positive competitiveness. Moreover, with the MSI Value of>0, It proves that Indonesian cocoa commodities have filled international demand, while processed chocolate products have not had competitiveness. Export tariffs, rupiah exchange rates, world prices, and the number of cocoa industries jointly have a significant effect on cocoa competitiveness, but partially have varying significance. Based on the results of the research, Indonesia should focus on exporting cocoa butter and cocoa powder, as well as fermenting cocoa beans.

Topics
Industry, Regression analysis
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