Identity as a sense of belonging is deeply inhered. From evolutionary point of view being part of a group increase your chances to survive. Sense of belonging does not need to be related to family based communities. Virtual group with common tokens such as language and other cultural similarities can also initiates biological mechanisms releasing hormones and creating feeling of security. Belonging to place has similar effect, gives to individual sense of known and feeling of prediction. Your hormonal system is prepared. This set leads to wellbeing even if it is invented or imaginary. Culture can be also interpreted as sum of rules that reinsure surviving group as a whole. These rules are evolving due to environmental and socioeconomic conditions. Globalization changes our world too quick and regions can’t keep up. This is visible also in material culture. Copying mechanisms affects crafted products and architecture and creates specific signs for each region. Understanding that, we can follow cultural concepts and transform them to fit current era and sustain local identity within the communities. Comparing with evolution, identity as part of social sustainability has the same self-regulated mechanisms. Adaptation process can be achieve different ways, but only few are truly sustainable. Conserving architecture and material possessions has not produced sustainable results. Origin and meaning of every material aspect of living our grandparents faded away. Whole structures and details are copied and use as decorations without deeper understanding. Those details, materials and colours has hormonal reactions in our bodies. We tried different methods and tested them so we can see, if our process is on the good way. Sustainability is process of adaptation through small changes. With this in mind we try to maintain local culture and react to tensions of globalism.

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