Managing the sustainable development of new types of complex urban development in the format of urban-blocks using a value approach

Sustainable development of cities and rural settlements is one of the main tasks of urban planning and design. Urban planning tasks of sustainable urban environment design involve consideration of the planning of urban areas for the purpose of its most efficient and effective use. In accordance with the concept of sustainable development, which combines three components - economic, environmental and social - their balanced development over time is the basis for the sustainable development of integrated urban development in the long term. A city in which each of the three components is in balance will provide the most efficient and rational use of the territory and its resources, create a comfortable and environmentally friendly living environment, solve the social and economic problems of society and unlock the potential for its further development. Strategy to ensure long-term competitiveness is developed taking into account the specifics of the company and provides a certain policy in achieving the goals in the implementation of investment and construction projects (ICP). The goal of such a program is to increase the economic level of urban development, attract investment and solve the problems of social employment. This article proposes an algorithm for implementing a value approach to social infrastructure. The algorithm is represented by a consistent, logical chain of actions, which is aimed at selecting the most effective option for the implementation of investment and construction project. The decision to implement ICP requires the calculation and analysis of investment performance indicators, which are carried out as part of the project analysis. The basis for assessing the effectiveness of investment projects is a procedure for calculating and comparing the necessary amount of costs and planned results from the implementation of projects under consideration. An important requirement in the formation and implementation of the value approach is also the prediction of possible risk situations, identifying potential risk zones and timely adoption of measures to minimize potential losses. The value approach enables a company to make an objective assessment of its own capabilities and capacities, as a result of which it will be able to determine the most effective ICP and thereby avoid wasting time and resources on projects that the company cannot implement for various reasons.