A survey on the use of artificial intelligence (AI)-enabled techniques in digital marketing

It is no doubt that now a day’s Artificial intelligence (AI) is anemergent technology in the digital marketing industry. Commercial Artificial Intelligence (AI) is an important topic for research. Artificial intelligence is growing quickly more sensitive and popular in the digital marketing field due to the capacity of advertisers to employ it efficiently. In order to provide the capability of the highest level of originality and efficiency in digital marketing ground, artificial intelligence techniques are more fruitful for customers, marketers and, retailers. This paper depicts the impact of artificial intelligence techniques on advertising on a diminutive and average scale in the digital marketing field. Ad targeting, predictive analysis, voice search are different artificial intelligence techniques for digital marketing purposes throughout the consumer life cycle. The topic of Artificial Intelligence (AI) in digital marketing itself can be outsized enough to verifyeliminating the area of research into precise application and application frameworks.However, our objective in this paper is to provide a comparative analysis of the digital marketing field using artificial intelligence techniques and to propose some specific guidelines based on different parameters, tools, and frameworks.Through this paper, we have observed thelast five years (2016-2021) research trends which reflect that out of different parameters, customer relationship and promotional activity are the most widely used parameter in the digital marketing field. Another significant point is, most of the research identifies that artificial intelligence is a compulsory technique used in the modern digital marketing field. Some data collection and data analysis tools are also being used in this field using artificial intelligence techniques. Our research methods try to get a complete view on artificial intelligence (AI) Marketing were multifaceted but were very focused on secondary research sources. Finally in this paper, we propose some recommendationsthat will offer better Artificial Intelligence (AI) implementation in the digital marketing field.