The article presents historical aspect of the project activities problem. Analysis of features and specifics in the project activities implementation in university education practices is provided. Characteristic features of the project competence generation and the development of project culture in a personality are considered. Arguments are advanced that project activities in the context of university education could act as a means in creative self-realization of the student personality. The article analyzes the concept of self-realization, and it proves that university environment is an important precondition for the students’ creative self-realization. The article presents results of a study, in which university students from Moscow and Yekaterinburg participated. Project method appeared to be the main research method. The article presents projects, in which students took part ranging from global international to department and educational. Results of the study prove the efficiency of including project activities in the university education practices. In the context of university education, project activities appear to be the means of students’ creative self-realization and contribute to personal development and professional growth. Besides, conditions for implementation of creative potential in higher education are indicated. The purpose of training using creativity development is demonstrated. Correlation between the concepts of creativity and curiosity is provided. Several events are indicated in implementing the students’ creative successes.

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