Product design of memory-boosting jelly drink for young adult Available to Purchase

Memory loss can occur in an older adult or even a younger age person. From our preliminary survey with 85 respondents, 91% of respondents ever experienced memory loss symptoms, and 63% have ever consumed memory-boosting products. This study examines a product development of a jelly drink for memory boosting, especially for youth and young adults using Brahmi (Bacopa monnieri), one of the herbal plants that can increase cell neurogenesis in the hippocampus. Initially, the needs of the respondents were classified, benchmarked with available similar products, and then transformed into specifications. The concept generation and selection were carried to fulfill the specification, including regulatory requirements. Three concepts were market-tested in jelly drink, milkshake, and syrup, where 53% prefer jelly drink. The final; formulation ingredients include Bacopa monnieri, Honey, Blueberry extract, Sugar, Agar, Jelly, Water, and Sodium benzoate.