Ban or boon: Consumer attitude towards plastic bags ban

In Tamil Nadu, the state government has imposed a ban on plastic bags two years ago. This has created a major impact of the day to day life of common people. Though it has positive effect on the environment, the common public had different perception as a consumer. This paper aimed at studying the consumer attitude towards the ban on plastic bags. A descriptive research design adopted to address the various dimension of consumer perception towards the ban on plastic ban. A sample size of 400 respondents was selected on the basis of systematic random sampling technique to collect data through structured questionnaire. For conducting the survey, consumers of retail shops in urban and rural places were chosen as target respondents. The collected data were analyzed with the help of statistical tools such as ANOVA, t-Test, Correlation, Linear Regression and Structural equation modelling and the interpretation reported. The result revealed that only 34 percentage of respondent were aware the environmental impact of plastic bags. About 71 percentage of consumers reported that they have faced difficulties in their day to day life due to plastic ban.