The work covers different definitions of context and the explanation of the context value for university learning organization and management. The thesis of the paper is as follows: students’ focus on sources of context has impact on their knowledge acquisition and determines students’ profiles and learning process, within which the teachers support de-contextualization, i.e., generalization of experience and knowledge. The work emphasizes the meaning of mobile devices in university learning process. The paper presents the value of BYOD (bring-your-own-device) strategy at universities and opportunities for m-education. The student survey results are presented to emphasize the value of that strategy. Beyond that, the students’ preferences towards open source software and open learning materials are also discussed and evaluated by student survey. Finally, the process of contextualization and de-contextualization is developed for support the learning at university level.

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