This paper provides a study and analysis of the extremely busy booking counters at the Megaplex in Dubai using the queuing model and simulation. Dubai is an emirate in UAE with a multicultural population. Majority of the population in Dubai is foreign born. Cinema is one of the major forms of entertainment. There are more than 13 megaplexes each with a number of screens ranging from 3 to 22. They screen movies in English, Arabic, Hindi and other languages. It has been observed that during the weekends megaplexes attract a large number of crowd resulting in long queues at the booking counters. One of the busiest megaplex was selected for the study. Queuing theory satisfies the model when tested in real time situation. The concepts of arrival rate, service rate, utilization rate, waiting time in the system, average number of people in the queue, using Little's Theorem and M/M/s queuing model along with simulation software have been used to suggest an empirical solution. The aim of the paper is twofold-To assess the present situation at the Megaplex and give recommendations to optimize the use of booking counters.

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