Recent advances in rheometer design and rheology theory have led to an abundance of rheological information, both experimental and theoretical. In response to this wonderful opportunity, many of the world's leading rheologists began to share their expert software codes with the wider community of materials researchers and practitioners. This became possible through “Rheo‐Hub”, a central computer platform from which the user interrogates rheological expert codes (”engines”) and rheological data by comparing, merging, and funneling these into further interrogations and explorations. In this virtual environment, results are returned to the computer screen as visuals so that the visual intelligence of the user gets involved in the cognition process. Rheological explorations may be repeated in different ways (using different expert codes for answering the same research question) and viewed from different graphical viewpoints. This creates the multi‐scale and multi‐expertise workspace that is needed to support quantitative rheological explorations and to prepare for discovery. The virtual environment technology will be presented and examples will be shown. Rheo‐Hub's strengths are data analysis, integration of experimental results with theoretically predicted rheology, visuals for communicating results, and introduction of a rheological data standard.

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