A new applied physics program at California State University San Bernardino is described. The applied program incorporates many aspects that may be of interest to others. For example, a required course in introductory electronics is offered at the freshman level. This program is not a “watered down” version of the traditional B.S. degree. We also stress that this applied physics option was not created by a few minor curriculum changes with the name “applied physics option” attached; it represents a major commitment by the department to offer a viable and marketable alternative to the traditional physics major. We believe that a balance must be struck by providing the type of liberal arts education that will sustain students throughout their careers and enrich their lives on the one hand, while offering specific skills that will help them land that all important first position on the other hand.

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